Thanks, good to know im at least on the right track! Will take a look at the 12700k.
I imagine the 240Hz is likely overkill vs the 165Hz for my level (much as it pains me to admit) so agree that MSI looks like a nice option. I'm a fan of the aesthetic too which is always a plus.
Looking to secure a fairly top-end build to play most games at the highest settings at a fairly competitive level. £2,000-£2,500
Nice to haves would be a quiet, cool (temp), cool (look) set-up. Case wise, I like the simplicity of my selection, but thoughts on the practicality/footprint/cooling...